Have you got a website? How do you use it?
Having a website is one thing. Using it is a different matter altogether. You could have a website that sits there without updates month after month. Customers and potential customers may return to it once every blue moon and see that nothing has changed. They may not return to look at it again, they are less likely to get in touch with you.
A website needs to be a living entity with life and variety in it. There needs to be a purpose for people to come and look at it and interact with it. What incentive is there for people to come and spend their time on your site?
‘Having a website’
Companies are always being told “They should have a website” or “I can’t believe you aren’t making thousands online, everyone is online nowadays.” Everyone is an expert at times, aren’t they?!
Just ‘having a website’ doesn’t magically mean that customers turn up out of nowhere. You still need to market the website, letting people know about it. You need to make sure you are able to handle any enquiries (or possibly complaints) that come through it. Is your business set up to be able to handle an extra route in?
Having a website may challenge how your business operates. It may introduce new ways of operating that you need to get used to. The world is changing and it is important to be ready should you wish to go this way too.
What are you getting for your money?
Websites are an area that many individuals and businesses find to be overly complicated and often don’t even know what it is they are paying for.
I don’t like this situation and feel it is only right that a customer should have all the information they need to be able to make a decision on what they would like to do.
Choose carefully when you choose someone to help you with your website.
A lot of companies will just want your money, not to offer you a solution. For a free chat about your requirements, please get in touch.
Money v Time v Value